Economics10 December 20248 min read
Lead Direction and the Fairness % Law
Leads are directions. Fairness % keeps value and time proportional to spend.
Lead Direction and the Fairness % Law
Entrestate OS classifies leads by direction: READY, WARMING, EXPLORING, NOISE, and RISK. Fairness % enforces conservation across value, time, and spend.
The Equation
Fairness % = (Lead Value x Time Validity) / Total Spend
Operational Impact
- Escalations require evidence, not time.
- Budget moves only when fairness holds.
- RISK and NOISE are constrained by design.